For immediate release:
Snowy Mountains Grammar School won a 2022 Gold InspirED School Marketers Brilliance Award this week for its 2022 Kindergarten Readiness Campaign in the only international competition that recognizes excellence in private and independent school marketing and communications. The Brilliance Awards are sponsored by InspirED School Marketers, a community that provides “brilliant ideas and brain food” for private school administrators around the globe.
The entries were judged by a volunteer panel of 71 marketing experts from around the world who are professionals in private schools or businesses specialising in private school marketing. The entries were scored on originality, persuasiveness, copy/script/dialogue, visual elements, execution, and overall appeal.
Unleashing Creativity: Meet the Local Talent Behind the Campaign That Brought Wonder Wombat to Life
Wonder Wombat, the campaign’s star, was the initial concept for a mural in the SMGS Junior School courtyard. Designed by local Snowy Monaro Region artist and muralist, Mike Shankster, we digitised the initial concept as it was a perfect focus for our Kindergarten Readiness campaign, reflecting our spectacular region’s landscape, flora and fauna and our student’s spirited, genuine and curious nature.
With the wombat complete, we turned to Wonder’s story and how we could package it into a meaningful and memorable campaign.
Local graphic designer and wordsmith, Sarah Elliot crafted Wonder’s story of an inquisitive wombat eager to start their BIG SCHOOL learning journey at SMGS! The story follows Wonder’s preparation for Let’s Explore, the SMGS Kindergarten readiness program. Social tiles were then created for each part of Wonder’s story. Published at 3-4 day intervals, with a caption about an element of our Kindergarten program and a Call to Action linking back to the program registration page.
Check out the winning entry page here: https://www.inspiredsm.com/24-social-media-campaign-2022
Kudos from the judges
“Wonder Wombat is a wonderful execution of a social media campaign. It’s clever, engaging, memorable, and totally unique. Kudos to Wonder Wombat and his friends at Snowy Mountains Grammar School!”
“Kudos to this school for taking an element designed for a decorative purpose at the school and converting him into an advertising icon. A wonderfully creative idea that simply works and would appeal to both adults and young children.”
“Super cute and appropriately targeted for little ones entering kindergarten. Nice photos, too.”
To view the 2022 InspirED Brilliance Awards winners, visit: https://www.inspiredsm.com/2022-brilliance-award-winners
About Snowy Mountains Grammar School
Uniquely located in the Snowy Mountains, we are a co-educational K-12 day and boarding school that offers students a diverse range of learning and development opportunities.
We do this through the balance of high-standard academic demands and innovative education the co-curricular programs on offer based on our unique location and surroundings, and the personalised care and attention that every student deserves.